At 13 years old, I picked up a guitar for the first time and music became my passion for the next 15 years of my life. I was fortunate enough to travel around the country and tour for more than five years, and during that time I decided to pick up a camera and start making videos of my adventures. I quickly realized that I loved making videos and documenting what I was doing in life.

At 27 years old, I took a full-time job as a worship leader and video director for a church in Allentown, PA. It was a perfect job that landed me directly between the two things I loved which were music and video. I quickly discovered that video was becoming my more passionate creative outlet, and I decided to launch 4LC Studios. I started 4LC Studios with a focus on wedding cinematography because weekends were the only time free I had to film projects outside of the church. I began to focus every hour away from my full-time job on building 4LC Studios with the goal of going full time into that business when I could make it work.

On May 1, 2017, I decided to go full time into 4LC Studios. During that same time, I discovered the power of YouTube and became passionate about sharing my journey with the world. Regardless whether people watched or not, it was my goal to create as many videos as I could so I always had a way to look back at where I’ve come from and continue to improve in every aspect. To my surprise, over 30,000 subscribers hopped on board in the first 18 months.

That brings us to today. I’m still just as obsessed with documenting my journey in every way possible and creating valuable content around everything that I do. No matter what business we are in or looking to grow, we are all chasing the same thing. ATTENTION. I’m so glad to have yours, and I love helping my clients find it as well.